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Indian OTA EaseMyTrip partners with Sabah Tourism to attract Indian travelers

The agreement was signed in the presence of the Indian government’s representative, who witnessed the signing of the agreement.

The Partnership Between STB and EaseMyTrip

The partnership between STB and EaseMyTrip marks a significant milestone in the Indian travel industry.

Expansion Plans

EaseMyTrip aims to increase its market share in the Indian travel industry by expanding its promotional efforts to Tier 2 and Tier 3 cities. This strategic move is expected to boost the company’s revenue and customer base.

Key Objectives

  • Increase market share in Tier 2 and Tier 3 cities
  • Boost revenue and customer base
  • Enhance brand visibility and awareness

    • Target Cities

  • Tier 2 cities: cities with a population of 1-5 million
  • Tier 3 cities: cities with a population of less than 1 million

    • Expansion Strategy

  • Utilize digital marketing channels to promote travel packages and services
  • Partner with local travel agencies and tour operators to expand reach
  • Offer customized travel solutions to cater to local preferences

    • Benefits

  • Increased revenue and customer base
  • Enhanced brand visibility and awareness
  • Improved customer satisfaction

    • Challenges

  • High competition in Tier 2 and Tier 3 cities
  • Limited infrastructure and resources
  • Need for effective marketing and promotion strategies

    • Conclusion

    EaseMyTrip’s expansion plans are expected to have a positive impact on the company’s growth and success.

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