The hub serves as a valuable resource for those seeking to understand and promote the diverse cultural, historical, and natural attractions of India. The Incredible India Content Hub is a digital repository that offers a vast collection of high-quality images, films, brochures, and newsletters. This repository is designed to cater to a wide range of stakeholders, including tour operators, journalists, students, researchers, filmmakers, authors, influencers, content creators, government officials, and ambassadors. The primary objective of this hub is to provide a comprehensive resource for those interested in understanding and promoting the diverse cultural, historical, and natural attractions of India.

It also provides a platform for travelers to share their experiences and insights. The portal is a collaborative effort between the Ministry of Tourism and the Ministry of Electronics and Information Technology, aiming to leverage technology to promote tourism and facilitate travel planning.

The aim is to keep the meaning intact while presenting it in a slightly different manner. The Ministry of Tourism is at the forefront of efforts to elevate the digital presence of Incredible India.