Trip com Group Unveils Momentum 2025 : Travel Next Big Trends That are Gaining Speed

The Rise of Culinary Tourism

Culinary tourism has become a significant aspect of the travel industry, with an increasing number of tourists seeking out food-related experiences during their trips.

The Rise of Foodie Culture

Foodie culture has experienced a significant surge in popularity over the past few decades, with people from all walks of life embracing the world of culinary delights. This phenomenon has led to the emergence of various activities and events that cater to diverse interests and preferences.

The Rise of Wine and Beer Tasting

Wine and beer tasting has become a staple of foodie culture, with many enthusiasts seeking out exclusive experiences and high-end tastings. The popularity of wine and beer tasting can be attributed to the following factors:

Social aspect: Wine and beer tastings often involve a social aspect, allowing participants to mingle and share their experiences with like-minded individuals. Educational value: Wine and beer tastings provide an opportunity to learn about the production process, flavor profiles, and pairing techniques. Relaxation: Wine and beer tastings offer a chance to unwind and relax in a sophisticated setting. ### The Rise of Cookery Classes**

The Rise of Cookery Classes

Cookery classes have become increasingly popular, particularly among women, who appreciate the hands-on experience and opportunity to learn new skills. The benefits of cookery classes include:

Hands-on learning: Cookery classes provide a chance to learn through practical experience, allowing participants to develop their culinary skills. Social interaction: Cookery classes offer a social aspect, allowing participants to meet new people and share their passion for cooking. Relaxation: Cookery classes provide a calming and therapeutic experience, allowing participants to unwind and relax.

Media sparks wanderlust and inspires travel plans worldwide.

The Power of Media in Shaping Travel Plans

The influence of media on travel plans is a phenomenon that has been observed across various regions. In Malaysia, for instance, a staggering 91% of travellers cite media as the primary source of inspiration for their trips. This is not surprising, given the widespread availability and accessibility of digital media in today’s world.

The Role of Film and Television

Film and television have long been a significant source of inspiration for travellers. Romantic comedies, in particular, have been known to spark wanderlust in audiences worldwide. The picturesque landscapes, vibrant cultures, and exotic destinations featured in these films have a profound impact on viewers, often leaving them with a deep-seated desire to explore these places for themselves. Some notable examples of films that have inspired travel include: + The Grand Budapest Hotel (2014) + Eat Pray Love (2010) + The Beach (2000) + The Motorcycle Diaries (2004)

The Rise of Social Media

In recent years, social media has emerged as a significant influencer in shaping travel plans. Platforms like Instagram, YouTube, and TikTok have given rise to a new generation of travel influencers, who share their experiences and adventures with millions of followers worldwide.

27% are attracted to spas and wellness programs. 22% are interested in shore excursions. 21% are looking for a romantic getaway. 18% are seeking a family-friendly cruise. 15% are drawn to adventure activities. 12% are interested in cultural experiences. 10% are looking for a luxury experience. 8% are seeking a budget-friendly option. 5% are interested in educational programs. 4% are looking for a cruise with a focus on sustainability. 3% are interested in a cruise with a travel companion. 2% are looking for a cruise with a focus on food and wine. 1% are interested in a cruise with a focus in the field of sports.

The Rise of Cruising: Understanding the Traveler’s Preferences

The cruise industry is poised for significant growth in the coming years, with a projected increase of 4.5% annually from 2020 to 2025. This growth is driven by the increasing popularity of cruising among travelers from diverse backgrounds and age groups.

However, the same survey found that 71% of Singaporean travellers prefer to travel with friends, and 64% prefer to travel with family.

Travel Trends in Singapore

The Rise of Entertainment-Driven Travel

Entertainment-driven travel is on the rise, with concerts and sporting events becoming major travel motivators in 2025. This trend is driven by the increasing popularity of experiential travel, where individuals seek unique and memorable experiences over traditional sightseeing. The rise of social media has also contributed to the growth of entertainment-driven travel, as people share their experiences and photos on platforms like Instagram and Facebook. The increasing accessibility of travel and the rise of budget airlines have made it easier for people to attend events and concerts, further fueling the trend.*

What Singaporean Travellers Want

Among Singaporean travellers, affordability (57%), scenic views (52%), and all-inclusive travel (51%) are the most attractive features. Affordability is a key factor for many Singaporean travellers, with 57% citing it as a major consideration when planning a trip. Scenic views are also a major draw, with 52% of travellers preferring destinations with beautiful landscapes.

Football Fans Flock to Germany, England, and Spain for More Than Just the Game.

The Rise of Football-Focused Sports Tourism

The UEFA Euro 2024, held in Germany, marked a significant milestone in the sports tourism industry. The event drew massive crowds, with over 2.5 million spectators attending the tournament. This surge in interest has led to a growing trend of football-focused sports tourism, with enthusiasts seeking destinations that offer more than just the game itself.

Destination Options

Germany: As the host country of the UEFA Euro 2024, Germany has become a prime destination for football fans. The country offers a rich football history, with iconic stadiums like the Allianz Arena in Munich and the Signal Iduna Park in Dortmund. England: England is another popular destination for football fans, with the country boasting a rich football heritage. Visitors can explore iconic stadiums like Wembley Stadium and Old Trafford, and experience the vibrant atmosphere of Premier League matches. Spain: Spain is home to some of the world’s most passionate football fans, and the country offers a unique blend of culture and football. Visitors can explore the historic stadiums of Barcelona and Madrid, and experience the excitement of La Liga matches. ### Complementary Experiences**

Complementary Experiences

Football fans are seeking destinations that offer more than just the game itself.

The Rise of Immersive Travel Experiences

The travel industry is witnessing a significant shift towards immersive travel experiences that go beyond the traditional tourist attractions. These experiences are designed to transport travelers to new and exciting destinations, allowing them to engage with local cultures, and create unforgettable memories.

Key Features of Immersive Travel Experiences

Underwater hotels: These hotels offer a unique opportunity for travelers to experience the underwater world, with rooms and amenities designed to resemble coral reefs or shipwrecks. Cultural immersion retreats: These retreats provide travelers with the chance to immerse themselves in local cultures, through activities such as cooking classes, language lessons, and traditional crafts. Sustainable tourism: Immersive travel experiences are also focusing on sustainable tourism, with many operators prioritizing environmentally-friendly practices and supporting local communities. ## The Role of Trip.com’s Trip Moments Platform**

The Role of Trip.com’s Trip Moments Platform

Trip.com’s Trip Moments platform is expected to play a key role in fostering a community-driven exploration of immersive travel experiences.

Revolutionising the Way We Travel, One Algorithm at a Time.

AI-powered travel planning tools will offer:

Hyper-personalised itineraries tailored to individual preferences

Real-time travel updates and alerts

Personalised travel recommendations based on user data

Integration with wearable devices and other smart technologies

The Rise of AI-Powered Travel Planning

The travel industry is on the cusp of a revolution, driven by the increasing adoption of artificial intelligence (AI) in travel planning. With the rise of AI-powered tools, travellers can expect a more immersive, efficient, and enjoyable experience. But what exactly does this mean for the future of travel?

The Benefits of AI-Powered Travel Planning

AI-powered travel planning tools offer a range of benefits, including:

Hyper-personalised itineraries: AI algorithms can learn a traveller’s preferences and create customised itineraries that cater to their interests and needs. Real-time travel updates and alerts: AI-powered tools can provide travellers with real-time updates on flight delays, traffic congestion, and other travel disruptions, ensuring that they stay informed and on track. Personalised travel recommendations: By analysing user data and behaviour, AI-powered tools can offer travellers tailored recommendations for destinations, activities, and experiences that are likely to resonate with them. * Integration with wearable devices and other smart technologies: AI-powered travel planning tools can seamlessly integrate with wearable devices, smartwatches, and other smart technologies to provide travellers with a more connected and convenient travel experience.

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