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Sri Lanka unveils new sustainable tourism strategy to capture united kingdom market at WTM 2024 Business News

The country aims to reduce its carbon footprint and minimize environmental damage.

Sustainable Tourism in Sri Lanka

A Shift in Focus

Sri Lanka’s tourism industry has undergone a significant transformation in recent years. The country has moved away from its traditional focus on mass tourism and is now prioritizing sustainable tourism practices. This shift is driven by the need to protect the environment, preserve cultural heritage, and promote community-based tourism.

Sri Lanka’s UK Market: A Growing Force in Tourism.

The UK Market: A Crucial Segment for Sri Lanka Tourism

The UK has long been a significant source market for Sri Lanka tourism, with a steady increase in visitor numbers over the years. In 2020, the UK accounted for approximately 15% of Sri Lanka’s total tourist arrivals, making it a crucial segment for the country’s tourism industry. The growth in the UK visitor numbers is a testament to the increasing popularity of Sri Lanka as a tourist destination.

Key Factors Contributing to the Growth

Several factors have contributed to the growth in the UK visitor numbers to Sri Lanka. Some of the key factors include:

  • Cultural and historical significance: Sri Lanka’s rich cultural and historical heritage, including its ancient cities, temples, and monuments, has always been a major draw for British tourists. Natural beauty: The country’s diverse landscapes, including its beaches, mountains, and wildlife reserves, offer a wide range of experiences for visitors. Safety and security: Sri Lanka has made significant strides in improving its safety and security, making it an increasingly attractive destination for tourists.

    The conference was attended by over 100 journalists from around the world, including representatives from major media outlets such as BBC, CNN, and Al Jazeera.

    The 2023 Sri Lanka Journalists Conference

    The 2023 Sri Lanka Journalists Conference was a significant event that brought together journalists from around the world to discuss the challenges and opportunities in the field of journalism. The conference, which took place in Sri Lanka, was a platform for journalists to share their experiences, learn from each other, and gain insights into the latest trends and developments in the industry.

    Key Highlights

  • The conference featured a keynote speech by a renowned journalist, who discussed the impact of social media on the profession. A panel discussion on the role of investigative journalism in holding governments accountable was also held. The event included a workshop on digital storytelling, where participants learned about the latest techniques and tools for creating engaging content. A special session was dedicated to the challenges faced by journalists in Sri Lanka, including censorship and harassment. ### International Participation

    • International Participation

    The conference was attended by over 100 journalists from around the world, including representatives from major media outlets such as BBC, CNN, and Al Jazeera.

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