Getting Off the Grid
Spontaneous travel is becoming increasingly popular, and experts say it’s partly due to our desire to disconnect from our devices and reconnect with the real world. With the rise of digital dating burnout, people are seeking alternative ways to meet new people and form meaningful connections.
- According to a report from travel technology company Amadeus, spontaneous connections are set to redefine global travel this year.
- The report found that as digital dating burnout rises, travel will become a new avenue for real-world relationships, from holiday romances to lasting friendships.
A New Avenue for Relationships
The digital version of Today’s Paper
A report from Amadeus said that as digital dating burnout rises, travel will become a new avenue for real-world relationships, from holiday romances to lasting friendships. This shift in travel habits is partly driven by our desire to get off our devices and back into the real world.
“After a year where change has become the backdrop to daily life, travellers are seeking a deeper connection to people and places more than ever,” said vice president, global corporate marketing and communications, Daniel Batchelor.
The Rise of Spontaneous Solo Travel
A report from Amadeus also found that spontaneous solo travel is on the rise, as people seek more off-screen, authentic experiences. This trend is driven by the desire for self-discovery and personal growth.
- Webjet’s April school holidays data supports the theory that Australian travellers are booking more trips at the last minute.
- Group managing director and CEO, Katrina Barry, said travellers are becoming more spontaneous, more strategic, and more open to exploring different destinations.
Value-Driven Travel
With the cost of living on the rise, Australians are becoming more opportunistic and value-driven with their travel plans. Webjet’s data showed a 31 per cent spike in last-minute bookings over the past fortnight.
- A 31 per cent spike in last-minute bookings over the past fortnight shows that Aussies are keeping a close eye on prices and jumping on deals when they find them.
- “Ultimately, people are seeking meaningful experiences, and travel is still a top way to recharge and reconnect,” said Ms Barry.
Where are Aussies Going?
According to Webjet data, international bookings jumped 11 per cent year on year over the Easter and ANZAC Day break. The top countries Aussies were booking were:
| Destination | Rank |
|---|---|
| Bali | 1 |
| Auckland | 2 |
| Tokyo | 3 |
| Los Angeles | 4 |
| Queenstown | 5 |
| Christchurch | 6 |
| Manila | 7 |
| London | 8 |
| Singapore | 9 |
| Fiji – Nadi | 10 |
Destinations that Had Fallen Out of Aussie Favour
According to Webjet data, destinations that had fallen out of Aussie favour included:
- Bangkok
- Wellington
- Phuket
Conclusion
Spontaneous travel is becoming increasingly popular, and it’s clear that people are seeking alternative ways to meet new people and form meaningful connections. With the rise of digital dating burnout, travel is becoming a new avenue for real-world relationships, from holiday romances to lasting friendships. As Australians become more opportunistic and value-driven with their travel plans, we can expect to see more spontaneous travel in the future.
