These events aimed to connect Indian travel agents with Saudi Arabian tourism professionals and showcase the diverse offerings of the Kingdom. The events were designed to provide Indian travel agents with a comprehensive understanding of Saudi Arabia’s tourism potential and its unique selling propositions. The STA’s focus on experiential learning and knowledge sharing through these events has been instrumental in shaping the Indian travel agent’s perception of Saudi Arabia. The Saudi Tourism Authority (STA) has been actively promoting Saudi Arabia’s tourism potential through various initiatives, including the “Saudi Vision 2030” program.

* Events focussed on Umrah. * Detailed information on pilgrimage experience, services, travel packages, accommodations, and religious sites were shared. * STA provided information on easy visa processes. * Over 100 travel agents attended.