Sabah tourism players record RM3 . 5mil in sales at KL MATTA Fair This is the article content: Sabah tourism players recorded RM3.5 million in sales at

The state’s tourism industry is experiencing a resurgence, fueled by a combination of factors, including the easing of travel restrictions, increased domestic tourism, and the state’s unique offerings. **Key Takeaways:**

* Sabah’s tourism industry is experiencing a resurgence. * The state generated RM3.5 million in sales at the MATTA Fair. * Easing of travel restrictions, increased domestic tourism, and unique offerings are driving this resurgence.

To further promote these offerings,Bangkuai said that Sabah will hold its first Community-Based Tourism Fair at IOI Mall, Putrajaya, from Oct 16 to 20 this year. “This fair will allow visitors to explore unique community-based tourism packages further and discover hidden gems in Sabah’s rural areas,” he said. STB chief executive officer Julinus Jeffrey Jimit noted that Sabah also generated over RM6,000 in product sales at the Sabah Tourism Board Pavilion within three days. The sales included Kadaiku (RM2,088.10), Sabah Tea (RM943), and Yit Foh Coffee (RM3,564.20). Sabah Tea and Yit Foh Coffee are iconic Sabah agro products from Ranau and Tenom, while Kadaiku showcases a diverse range of unique handicrafts.

Julinus said promoting these products is essential, as they complement tourism efforts and align with Sabah’s reputation for agro-tourism. “Our goal is to enhance awareness of Sabah’s unique offerings, which not only supports local businesses but also enriches the overall visitor experience,” he said. He also added that the launch of the Top 5 Mountains in Sabah campaign at the MATTA Fair would help position Sabah as the adventure hub of South-East Asia and beyond. The campaign features Malaysia’s highest peaks located in Sabah: Mount Kinabalu, Mount Trus Madi, Mount Sinsing, Mount Tambuyukon, and Mount Kaingaran. The recent MATTA Fair saw Sabah and Sarawak teaming up to promote Discover Borneo as Malaysia’s favourite destinations at Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.