New Brussels festival Korea Unboxed: Taste, Glow, Explore lifts the lid on the fascinating and vibrant Asian country on 16 and 17 November. Showcasing Korean tourism, beauty products and street food, it offering an exclusive insight into the Korean cultural experience in the city centre. The festival is the first large-scale event in Belgium to feature Korean tourism as its main theme, highlighting why the country is tipped to be a top travel destination. The global phenomenon of hallyu – the Korean wave – plus the rise of K-everything, combined with beautiful nature, coastline, hiking, 5,000 years of history and fabulous food, are fuelling the country’s popularity.

Introduction

The K-Tourism Zone is a unique initiative that aims to promote tourism in Korea beyond the capital city of Seoul. This project is specifically designed to cater to the needs of Generation Z, a demographic that is increasingly interested in exploring new destinations and experiences.

The Street Food Experience

The street food scene in Brussels is a vibrant and eclectic mix of flavors and cultures. Visitors can sample authentic Belgian street food from 12 different booths, each operated by vendors from across the country.

The 2023 World Heritage Festival

The 2023 World Heritage Festival is a grand celebration of the world’s most iconic cultural and natural heritage sites. This year’s event is a joint effort by various organisations, including the Ministry of Culture, Sports and Tourism, to promote the preservation and appreciation of these incredible sites.

The Significance of World Heritage Sites

World Heritage Sites are designated by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to recognize their outstanding universal value. These sites are not only a testament to human creativity and innovation but also a reflection of our shared cultural heritage. From the majestic Taj Mahal to the ancient city of Petra, these sites are a treasure trove of history, art, and architecture.