In a recent interview, she highlighted the need for a strategic approach to boost tourism. ## The Current State of Indian Tourism India, with its diverse cultures, languages, and historical sites, has always been a magnet for travelers. However, the country’s tourism sector has not fully capitalized on its potential. According to the World Tourism Organization, India received approximately 10 million international tourists in 2019, a number that pales in comparison to countries like France and the United States. * Key Facts:

• India’s tourism sector contributes around 9.2% to the country’s GDP.
  

  The Resurgence of India’s Domestic Tourism

  India’s domestic tourism has experienced a significant resurgence following the global pandemic. This revival is a testament to the country’s resilience and the unwavering spirit of its people.

  # Introduction:

  The Ministry of Culture has launched a comprehensive plan to revitalize India’s heritage sites, focusing on lesser-visited areas. This initiative is part of a broader strategy to promote responsible tourism and ensure the preservation of these cultural treasures for future generations. ### Promoting Lesser-Visited Areas:

  • The Ministry has identified several under-explored heritage sites across the country. * These locations are rich in history and culture but have not received the attention they deserve.
    

    The Role of Events, Social Media, and Travel Influencers in Modernising Promotional Strategies

    In the rapidly evolving world of tourism, traditional promotional strategies are being redefined. The Department of Tourism (DG) has highlighted the importance of integrating events, social media, and travel influencers into the country’s promotional strategy.

    The G20 presidency provided a unique opportunity to showcase India’s diverse cultural heritage and modern infrastructure. ## The G20 Presidency: A Catalyst for MICE Tourism The G20 presidency has been instrumental in transforming India into a prominent MICE tourism destination.

    # Embracing Digital Transformation

    The Ministry of Tourism has recognized the need to adapt to the rapidly changing landscape of global tourism. With the rise of digital platforms, travelers are seeking more interactive and personalized experiences. * Digital Engagement: The new strategy emphasizes continuous digital engagement with potential tourists through social media, virtual tours, and online communities. * Personalized Marketing: By leveraging data analytics, the ministry aims to create personalized marketing campaigns that resonate with individual preferences and interests.

    MoT’s Commitment to Sustainable Tourism

    The Ministry of Tourism (MoT) is at the forefront of championing sustainable tourism practices. Recognizing the importance of preserving natural and cultural heritage, MoT has implemented a series of initiatives aimed at ensuring the long-term viability of tourism destinations. ### Outreach Programs for Sustainable Practices

    • MoT has launched educational campaigns to raise awareness about the impact of tourism on the environment.
      

      Bilateral Meetings on Air Connectivity

      The G20 summit witnessed a series of bilateral meetings that focused on enhancing air connectivity between member countries. These discussions were aimed at improving long-haul travel options for citizens. * Code-Sharing Agreements:

      • Countries discussed the potential for code-sharing agreements, which would allow airlines to share flights and expand their networks. * This could lead to more direct routes, increased flight frequencies, and better connectivity between cities.

        – “is working on” replaces “is working on” to avoid repetition and maintain the active voice. – “tailored travel plans” is used instead of “customized travel plans” to keep the meaning while varying the word choice. – “updated Incredible India website” replaces “revised Incredible India website” to avoid repetition and maintain clarity. – “comprehensive hub” is used instead of “centralized platform” to vary the language while preserving the meaning. – “offering guidance” replaces “providing information” to vary the language while maintaining the meaning.