The study underscores the importance of immediate price reductions in encouraging travelers to opt for sustainable transportation, such as trains or buses. The research further emphasizes the need for travel companies to offer immediate and substantial price discounts to motivate sustainable behavior. It also suggests that offering such incentives could be a cost-effective strategy for the travel industry to contribute to environmental conservation.

46% of respondents were interested in free or discounted transportation. 45% of respondents were interested in free or discounted accommodation. 44% of respondents were interested in free or discounted event tickets.

This approach not only makes sustainable travel more affordable but also encourages travelers to consider eco-friendly options they might otherwise overlook. The concept of bundling discounts in travel is not a new one, but its application in promoting sustainable tourism is gaining traction.