She’s a force to be reckoned with, known for her strategic vision and ability to build brands that resonate with a global audience. Asher’s journey began in the hospitality industry, where she honed her skills in operations and marketing. She quickly rose through the ranks, becoming the CEO of Standard International, a company that boasts a portfolio of luxury hotels, resorts, and restaurants.

The Standard, under Asher’s leadership, has become a cultural phenomenon. It’s not just a hotel, it’s a lifestyle. The Standard has become synonymous with a certain aesthetic, a certain vibe, a certain attitude. This is evident in the properties’ design, their curated content, and the overall experience they offer.

* Hyatt Hotels Corporation is acquiring Standard, a hotel management company. * The deal is valued at up to $355 million. * Asher, the founder of Standard, is stepping down. * The acquisition is expected to strengthen Hyatt’s position in the hospitality industry.