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EaseMyTrip Sabah partner to enhance visibility among Indian travelers

The MoC outlines the terms and conditions of the partnership, including the scope of work, responsibilities, and timelines for both parties.

Partnership Overview**

EaseMyTrip.com, a leading online travel agency in India, has entered into a Memorandum of Collaboration (MoC) with Sabah Tourism Board (STB) to boost inbound tourism in Sabah, Malaysia.

As part of the agreement, EaseMyTrip will create a dedicated Sabah page under its Malaysia microsite, providing comprehensive travel itineraries, must-visit attractions, and essential travel information for prospective travellers. The platform will also develop a series of destination-specific blogs, immersive video content, and social media campaigns to showcase Sabah’s cultural heritage, pristine landscapes, adventure tourism, and luxury offerings. To maximise outreach, EaseMyTrip and STB will jointly co-fund digital marketing campaigns, ensuring wider visibility and engagement across Indian markets. Furthermore, the collaboration is said to extend beyond leisure tourism, with a strong emphasis on niche experiences such as MICE (Meetings, Incentives, Conferences, and Exhibitions) for business travellers, corporate retreats, and international conferences. Specialised travel packages will also be curated for destination weddings, offering couples an opportunity to celebrate their special day in Sabah’s picturesque locations. Additionally, EaseMyTrip will promote wellness tourism through eco-retreats, nature therapy, and rejuvenation experiences amidst Sabah’s serene landscapes.

EaseMyTrip to tap into untapped market in Tier 2 and Tier 3 cities.

Expanding Promotional Focus to Tier 2 and Tier 3 Cities

EaseMyTrip, a popular online travel agency, is set to expand its promotional focus to Tier 2 and Tier 3 cities in India. This strategic move aims to tap into the growing demand for travel services in these regions, which have been largely underserved by the industry.

Key Benefits of Expanding to Tier 2 and Tier 3 Cities

  • Increased market share: By targeting Tier 2 and Tier 3 cities, EaseMyTrip can tap into a vast and untapped market, increasing its market share and revenue. Diversified customer base: Expanding to these regions will allow EaseMyTrip to cater to a diverse range of customers, including those from smaller towns and cities, who may not have had access to travel services before. Improved customer satisfaction: By providing travel services to a wider range of customers, EaseMyTrip can improve customer satisfaction and build a stronger brand reputation. ### Challenges and Opportunities*

    • Challenges and Opportunities

  • Infrastructure challenges: Tier 2 and Tier 3 cities often have limited infrastructure, including transportation networks, accommodations, and tourist attractions, which can make it difficult for EaseMyTrip to operate effectively. Competition from local players: The travel industry in Tier 2 and Tier 3 cities is often dominated by local players, who may have a strong presence and loyal customer base.

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