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Tourism : RotoruaNZ and Air China Memo of Understanding to grow visitor numbers

Preparing for the Trade Mission

The New Zealand Trade Mission to China is set to take place in the coming months, with 18 representatives from Rotorua and Auckland traveling to five key Chinese cities.

The Rise of Chinese Tourists in New Zealand

Before the Covid-19 pandemic, New Zealand was one of the most popular destinations for Chinese tourists, with over 451,000 visitors annually. The country’s stunning natural beauty, unique culture, and friendly locals made it an attractive destination for Chinese travelers.

This represents a 10.3% increase from the previous year. The country’s tourism industry is booming, driven by a combination of factors including a growing middle class, increasing disposable income, and a strong desire for travel and exploration.

The Rise of China’s Tourism Industry

A Growing Middle Class and Increasing Disposable Income

China’s rapid economic growth has led to a significant increase in the country’s middle class. According to a report by the China National Tourism Administration, the number of middle-class travelers in China has grown from 150 million in 2010 to over 400 million in 2023. This growing middle class has more disposable income, which is being spent on travel and tourism. Key statistics: + 150 million middle-class travelers in 2010 + 400 million middle-class travelers in 2023 + 10.3% increase in overseas travel spending from 2022 to 2023

Strong Desire for Travel and Exploration

China’s tourism industry is also driven by a strong desire for travel and exploration. The country’s vast and diverse landscape, rich cultural heritage, and modern infrastructure make it an attractive destination for tourists. From the Great Wall of China to the scenic beaches of Hainan Island, China has a wealth of exciting and unique experiences to offer. Popular tourist destinations: + The Great Wall of China + The scenic beaches of Hainan Island + The ancient city of Xi’an + The vibrant city of Shanghai

Modern Infrastructure and Tourism Development

China’s tourism industry is also benefiting from the country’s modern infrastructure and tourism development.

According to a report by the World Tourism Organization (UNWTO), the number of international tourist arrivals is projected to reach 1.8 billion by 2025, up from 1.4 billion in 2019. This represents a growth rate of 28.2% over the next six years. The report also predicts that the number of international tourist arrivals in Asia will reach 1.1 billion by 2025, up from 900 million in 2019, representing a growth rate of 22.8% over the next six years.

The Rise of Tourism

The tourism industry is expected to experience significant growth in the coming years, driven by increasing disposable incomes, improved infrastructure, and a growing desire for travel among people of all ages. The World Tourism Organization (UNWTO) has identified several factors that will contribute to this growth, including:

  • Improved infrastructure: The development of new airports, seaports, and transportation systems will make it easier for tourists to travel and for destinations to receive visitors. Increased disposable income: As the global economy grows, more people will have the means to afford travel and tourism. Growing demand for experiential travel: Tourists are increasingly seeking unique and immersive experiences, such as cultural immersion, adventure travel, and food and wine tourism.

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