The annual International Powersports Week (IPW) is the biggest stage for the U.S. destination marketing organization Brand USA. This event has been the premier inbound travel trade show for the travel industry, offering a massive platform for the organization to promote the United States as a premier travel destination. IPW 2019 was a huge success, attracting more than 1,300 exhibitor booths from U.S. travel product and destination suppliers and over 6,000 attendees, including 1,300 international and domestic travel buyers and 500 journalists representing more than 70 countries. The annual IPW 2019 offers numerous benefits to Brand USA, as the organization uses the event to engage with travel buyers and industry suppliers. With the goal of driving $4.7 billion in future travel to the U.S., IPW 2019 served as a significant opportunity for Brand USA to make a lasting impression on its audience. This year, Brand USA participated in the event as the premier sponsor, and the organization did not disappoint. During the event, Brand USA unveiled its marketing plans, which are centered around promoting the United States as a premier travel destination. The organization showcased its ability to deliver engaging and compelling travel experiences to international travelers, highlighting its expertise in promoting diverse and limitless travel opportunities. **Marketing Strategies:**
• Brand USA released its Fiscal Year 2018 Annual Report, which highlights the organization’s successful marketing efforts. Key findings include:
• USA consumer campaigns in 14 markets generated 80 percent of international visitation to the U.S. • A mobile to giant screen strategy was used to engage international travelers and drive U.S. travel interest. • A second giant-screen film, “America’s Musical Journey,” was opened in 75 theaters worldwide. • Brand USA also announced plans for a third giant-screen film, “Into America’s Wild” (working title), which will follow trailblazers on a cross-country journey, visiting scenic byways, ancient homelands, little-known trails, and hidden gems that form the natural tapestry of the USA’s great outdoors. • The film will premiere in Washington, DC in February 2020 and will offer a unique perspective on the USA’s diverse landscapes and experiences.
| Key Highlights |
|---|
| Brand USA released its Fiscal Year 2018 Annual Report, showcasing its successful marketing efforts. |
| USA consumer campaigns in 14 markets generated 80 percent of international visitation to the U.S. |
| A mobile to giant screen strategy was used to engage international travelers and drive U.S. travel interest. |
| A second giant-screen film, “America’s Musical Journey,” was opened in 75 theaters worldwide. |
| Brand USA announced plans for a third giant-screen film, “Into America’s Wild” (working title). |
| The film will premiere in Washington, DC in February 2020. |
Brand USA extended its premier sponsorship agreement of the annual IPW conference through 2024, solidifying its commitment to the event and the travel industry. The organization’s success at IPW 2019 is a testament to its dedication to promoting the United States as a premier travel destination and its ability to deliver engaging and compelling travel experiences to international travelers. Throughout the event, Brand USA engaged with its audience, showcasing its expertise in destination marketing and promoting diverse and limitless travel opportunities. The organization’s marketing plans, which include releasing its Fiscal Year 2018 Annual Report and announcing plans for a third giant-screen film, demonstrate its commitment to innovation and its ability to drive U.S. The success of IPW 2019 is a significant milestone for Brand USA, and the organization’s continued participation in the event is a testament to its dedication to the travel industry and its commitment to promoting the United States as a premier travel destination.
With the U.S. Travel Association’s IPW 2019 coming to a close, Brand USA reflects on its achievements and the impact of the event on the organization. As the premier destination marketing organization for the United States, Brand USA is poised to continue its efforts to promote the country as a premier travel destination, leveraging its expertise in destination marketing to drive U.S. travel interest.
The IPW 2019 event has set the stage for a new era of travel marketing, with Brand USA at the forefront of this effort. As the organization looks to the future, it is clear that its commitment to innovation and its expertise in destination marketing will continue to drive U.S. travel interest, ensuring that the United States remains a premier travel destination for years to come.
“The success of IPW 2019 is a testament to the power of destination marketing and the importance of partnering with travel industry suppliers and buyers to drive U.S. travel interest.”
As Brand USA looks to the future, it is clear that its commitment to innovation and its expertise in destination marketing will continue to drive U.S. With the U.S. Travel Association’s IPW 2020 just around the corner, Brand USA is already preparing for the next chapter in its marketing efforts, leveraging its expertise in destination marketing to promote the United States as a premier travel destination and drive U.S. travel interest.
With its premier sponsorship of IPW 2019, Brand USA demonstrated its commitment to the event and the travel industry. The organization’s continued participation in the event is a testament to its dedication to promoting the United States as a premier travel destination and its ability to deliver engaging and compelling travel experiences to international travelers.
As the U.S. Travel Association’s IPW 2020 approaches, Brand USA is poised to continue its efforts to promote the United States as a premier travel destination, leveraging its expertise in destination marketing to drive U.S. With its commitment to innovation and its expertise in destination marketing, Brand USA is well-positioned to continue its success in the travel industry.
Brand USA’s efforts to promote the United States as a premier travel destination are driven by its expertise in destination marketing. The organization’s commitment to innovation and its ability to deliver engaging and compelling travel experiences to international travelers have been key to its success.
With its premier sponsorship of IPW 2019, Brand USA demonstrated its commitment to the event and the travel industry. travel interest.
With its commitment to innovation and its expertise in destination marketing, Brand USA is well-positioned to continue its success in the travel industry.
The success of Brand USA at IPW 2019 was not limited to its marketing efforts. The organization’s ability to engage with its audience and deliver engaging and compelling travel experiences was also a key factor in its success.
With its premier sponsorship of IPW 2019, Brand USA demonstrated its commitment to the event and the travel industry. With its premier sponsorship of the event, Brand USA demonstrated its commitment to the travel industry and its ability to deliver engaging and compelling travel experiences to international travelers.
As the U.S. travel interest.
With its commitment to innovation and its expertise in destination marketing, Brand USA is well-positioned to continue its success in the travel industry.
The power of destination marketing is a concept that Brand USA has been working to harness for many years. The organization’s efforts to promote the United States as a premier travel destination have been successful, driven by its expertise in destination marketing and its commitment to innovation.
With its premier sponsorship of IPW 2019, Brand USA demonstrated its commitment to the event and the travel industry. travel interest.
Key Takeaways:
• Brand USA’s marketing efforts have been successful in promoting the United States as a premier travel destination. • The organization’s commitment to innovation and its expertise in destination marketing have been key to its success. • Brand USA’s participation in IPW 2019 demonstrates its dedication to the travel industry and its ability to deliver engaging and compelling travel experiences to international travelers. • The power of destination marketing is a concept that Brand USA has been working to harness for many years, driven by its expertise in destination marketing and its commitment to innovation. • Brand USA is well-positioned to continue its success in the travel industry, leveraging its expertise in destination marketing to drive U.S.
As the U.S. With its commitment to innovation and its expertise in destination marketing, Brand USA is well-positioned to continue its success in the travel industry.
Brand USA’s success at IPW 2019 has been a significant milestone for the organization, marking a new era of travel marketing.
