Key Highlights
- 89% of Singapore travellers are looking to maximise their summer holidays this year
- 54% of Singapore travellers want to experience more destinations and activities than before
- 50% of Singapore travellers use travel comparison tools to find the best value flights, hotels and car hires
- Maximising budget
- Maximising season length
- Maximising flexibility
- Maximising destination experiences
Why Singapore Travellers Are Becoming More Intentional
Travellers are becoming increasingly intentional about how they plan and spend their summer holidays. This includes:
• **Stretching their budgets**: Traversing the travel comparison tools market to find the best value for their money
• **Staying flexible with travel dates**: Shifting their travel days to save money and reduce hassle
• **Exploring more destinations**: Considering multiple destinations in one trip, or visiting lesser-known places
Cyndi Hui, Skyscanner Travel Trends and Destination Expert, says,
“More than half of Singapore travellers fulfilled their summer goals set last year – and this year, they want to do even more. Travellers are not just looking to get away; they want to make every moment of their summer holiday count by maximising value.”
Insights from Skyscanner
According to Skyscanner, Singapore travellers plan to employ a range of strategies to maximise their summer holidays:
• **Maximising budget**: 50% of Singapore travellers use travel comparison tools to find the best value flights, hotels and car hires
• **Maximising season length**: 42% of Singapore travellers are extending their summer holidays to travel during the shoulder season to avoid peak crowds and enjoy lower prices
• **Maximising flexibility**: 78% of Singapore travellers can shift their travel days to save money
• **Maximising destination experiences**: 77% of Singapore travellers are willing to choose a less well-known destination over an overly popular one for their summer holiday to enjoy cost-savings and avoid crowds
Additionally, Skyscanner’s Smarter Summer Report offers helpful tips and recommendations for Singapore travellers. For instance, the report provides the following statistics:
| Category | Statistic |
|---|---|
| Main reason for not booking trips | Uncertainty over where to go |
| Preferred time of booking | 28.7% book at least one week before departure |
| Preferred travel time | 42.6% prefer morning flights |
Another key finding is that 59% of Singapore travellers have yet to book their summer holiday, despite 93% planning the same or more trips.
Helpful Tools and Resources
Skyscanner offers several tools and resources to help Singapore travellers plan smarter this summer:
• Smarter Summer Report: a comprehensive guide packed with travel hacks, cheap flight and accommodation tips, and expert recommendations
• Top 10 Most Popular Destinations: a curated list of crowd-favourite destinations, along with cheapest flights and average prices
• Top 10 Cheapest Alternative Destinations: a list of lesser-known destinations offering great value for money
• Travel Hack and Tips: practical advice on how to save money, time, and stress while travelling
In conclusion, Singapore travellers are becoming increasingly savvy and intentional about how they plan and spend their summer holidays. With the right tools and knowledge, they can make the most of their trips and enjoy a truly unforgettable experience. A well-planned summer holiday can be the ultimate maximiser of value!
By the end of the summer, Singapore travellers will have spent an estimated S$14.9 million on travel and activities – that’s according to Skyscanner’s Smarter Summer Report
But with smart planning, the total spend can be reduced by up to 25% By choosing the right destinations, flexible travel dates and budget-friendly options, Singapore travellers can save significant amounts of money and maximise their summer holiday experience.
With Skyscanner’s Smarter Summer Report, Singapore travellers can start planning their dream summer holiday today and make the most of their hard-earned cash.
