The campaign aims to attract more tourists to Jamaica, particularly from the UK, US, and Canada.
The Campaign’s Objective
The primary objective of the campaign is to reposition Jamaica as a top destination for tourists, emphasizing its distinctiveness and appeal.
The Campaign’s Objective
The objective of the ‘Contrasts’ campaign is to showcase Jamaica’s unique cultural identity and promote tourism. The campaign aims to highlight the island’s rich cultural heritage and the diversity found throughout Jamaica.
Key Messages
Target Audience
The target audience for the ‘Contrasts’ campaign is tourists and potential tourists who are interested in experiencing Jamaica’s rich cultural heritage.
Visual Identity
The visual identity of the campaign features a mix of vibrant colors and traditional Jamaican patterns.
The Rise of Jamaica as a Top Tourist Destination
Jamaica has been steadily rising through the ranks of the world’s top tourist destinations over the past few decades. The island nation’s unique blend of rich culture, stunning natural beauty, and warm hospitality has captivated the hearts of travelers from around the globe.
The board provides information on various activities and events that take place throughout the year, including festivals, concerts, and sporting events.
Upcoming Events
The Jamaica Tourist Board offers a comprehensive list of upcoming events, which can be found on their official website. These events showcase the island’s vibrant culture, rich history, and stunning natural beauty.
