Bangkok’s Tourism Authority has earned two prestigious PATA Gold Awards 2025, a testament to the country’s efforts to promote its tourism industry. The awards were announced on January 22, 2025, in Phuket, Thailand.
These prestigious PATA Gold Awards will further boost Bangkok’s reputation as the go-to destination for travelers. TAT’s creative and innovative projects continue to exceed expectations, and these awards will undoubtedly be a stepping stone for the tourism industry in Thailand.
- Best Integrated Digital Marketing Campaign (Destination) award for “The Love Season Initiative,”
- Best Travel Photography award for the photograph “The Hidden Romance of Sam Roi Yot.”
“The Love Season Initiative” was a digital campaign established to encourage travel during Thailand’s low season by rebranding it as a unique time to explore the country. This campaign successfully used lifestyle-specific content and special promotions to showcase Thailand’s natural beauty during the green season, offering a more peaceful and intimate travel experience.
Highlights of the campaign include:
- More than 90 million impressions in 2024.
- Over 2,100 bookings for tourism products and services.
- Delivery of 90 million impressions in the past two years.
Example
The campaign featured scenic shots of Thailand’s natural landscapes and serene landscapes, offering visitors the opportunity to discover Thailand’s unique attractions during its low season.
The award-winning photograph, “The Hidden Romance of Sam Roi Yot,” captures a dramatic sunset over Khao Sam Roi Yot National Park in Prachuap Khiri Khan province. The image was recognized for its strong visual storytelling and emotional depth while presenting the scenic beauty of Thailand’s natural landscapes.
PATA Awards Criteria
Excellence in marketing and branding strategies, presentation of Thailand’s natural attractions, visual storytelling, and emotional impact.
Winners of the PATA Gold Awards 2025 can be found on the PATA website. For more details about Bangkok’s award-winning projects and the full list of winners, visit the PATA Gold Awards 2025 website.
Read More at
https://www.pata.org/pata-gold-awards-2025/
A total of 26 Gold Awards and 2 Grand Awards were presented across various categories, including marketing, conservation, and education.
- Example:
- “a unique time to explore the country.”
- “‘to discover Thailand’s unique attractions during its low season.”.”
- Definitions:
Awards for Marketing
- The Gold Awards were presented for creative and innovative marketing campaigns.
Awards for Conservation
- The Grand Awards were presented for outstanding conservation and sustainability efforts.
- PATA Award Criteria
Excellence in Marketing Strategies and Conserving Our Environment.
Criteria:
Excellent work:
Demanding work:
Visionary work:
Champion of the year: